My hardest pitch. Like ever.
So the hardest pitch I ever conducted was the most with the most demanding client of mine, my husband.
Okay, he’s not a client, but he’s more a partner in crime. But still, when you are doing something, you always need to make some consensus, especially in a partnership.
And when you’re starting your own business, it is not just starting your own business. It will affect your life, your husband, your kids, and even your family.
When I decided to have my company, when I stood on the entrepreneurial path, first of all, it was, let’s say, this part-time.
So I just made some ads; I made a shity web pages; I just made some tutorials, things like that. But it soon became apparent that I had to take it all or nothing. So the sitting on two chairs was not an option for me. Not anymore.
But you know what?
When I first had this kind of idea to start my own company, my husband asked me what I would do?
Since I said I would have a consulting agency. My first obstacle was to go and try to explain what things I would consult.
Disclaimer: He is a hard-working man. He is grounded, and all that is valued is what you build with, however; sometimes, However, I feel he doesn’t understand 80% of things I do.
You may assume that it didn’t go well. Consulting isn’t a tangible subject, after all.
So when discussing some services and offers, it’s too abstract for him, and he’s also not the kind of man who would buy it. So if he can’t touch it and put his hands on the product, he’s not buying it. And that’s good because people are different and he is a farmer.
When it came to my understanding that I needed to quit my job, it was not an easy choice.
I was quitting a managerial position. You need to understand that I had a big chunk in my throat.
He asked: What do you want more? You have an excellent job, and you get nicely paid. You are never satisfied.
But when you are this kind of person who needs to love their job, then you also understand my point of view, why I need to do this. So then to see when I say why I had the most brutal pitch ever in front of my husband. I needed to pursue him and also me. Why is quitting my excellent job and starting my own business the best thing ever
It was dreadful to tell him that perhaps I would be without income for two months, but I will work on getting some. And that in the end, it’s not even for sure that it might succeed.
I came in prepared. With charts, papers and everything. With business canvas and financial projections.
No, I am bull shiting you. I had none of that.
I had them on my computer. But when I came to him, to my husband, I had nothing.
I just sat him down. I told him I had already quit my job. Don’t worry, I said. I have all things covered.
All I am asking him is to trust me and have patience with me and my bad days, with evening zoom calls and customer visits.
He sat there and listened. He looked and me. Made a quiet sigh. His forehead grumped a bit. Put his hands on his knees. And said:
“Ok, don’t mess up. Don’t want to tell the kinds why we are getting our groceries at the charity.”
And that was it.
It has been almost two years now. And I am still able to buy our groceries.
I guess my business is going just fine.
